Social media that runs itself

Scheduling tools post what you already wrote. SMAAI decides what to post, writes it, designs the image, publishes it and then reads the result to inform the next one. The scheduler is the last step, not the product.

Native publishing, not link previews

Posts go out through the platforms' own APIs — Facebook's Graph API for photos, videos and feed posts, and Instagram's proper three-step flow of creating a media container, waiting for it to process, then publishing. Instagram carousels use the multi-child container flow, and stories are produced at true 9:16.

LinkedIn gets native image and video uploads rather than a link with a thumbnail, which is the difference between a post the feed promotes and one it buries.

Content that fits the platform

The Content Creator writes the hook, caption, call to action and hashtags; the LinkedIn Creator rewrites the same idea in a professional register, because the post that works on Instagram is not the post that works on LinkedIn. The Visual Designer turns the brief into a poster with your brand applied.

Platform limits are handled rather than hit. Instagram's 2,200-character caption cap is enforced with trimming that cuts at a word boundary and preserves the hashtags and the CTA — the two things a naive truncation destroys first.

Beyond static posts, SMAAI produces carousels of three to seven slides, stories, and short-form reels assembled from a generated script, synthesised voiceover and stock footage.

Eighteen languages, including the scripts other tools break on

SMAAI generates content in 18 languages — English, Hindi, Malayalam, Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, Punjabi, Arabic, Urdu, Spanish, French, Portuguese, Bahasa, Swahili and Hinglish.

Two of those are right-to-left, and nine use non-Latin scripts. That matters more than it sounds: AI image generators cannot reliably render Malayalam, Tamil or Arabic text — they produce letter-shaped noise. So for those languages SMAAI generates the poster with no headline text at all, then overlays the headline itself in the correct font, and instructs the image model to keep the band where the text will sit dark enough to stay readable.

Hinglish is treated as its own language rather than a fallback to Hindi, because it is how a large share of Indian audiences actually write. Hashtags stay in English in every language — they are universal, and translating them costs you reach.

The autopilot

Once configured, the Master CMO produces a daily plan and the scheduler executes it. Campaigns run on a configurable interval with a default ceiling of four posts per day, and reels default to two per week so the feed does not become uniform.

A separate engagement daemon runs continuously, and CMO Pulse — the shared memory the agents write to and read from — refreshes every five minutes, so decisions are made against current performance rather than yesterday's snapshot.

The Boost Engine handles what to do with a post that worked. In free mode it re-shares a proven post at peak hour after a set number of days, optionally cross-posting between Facebook and Instagram with no ad spend at all. In paid mode it turns the same post into a real Meta boosted-post ad.

Brand consistency

A brand guardian checks output against your voice and rules before it ships, brand templates and industry design packs keep the visual language consistent, and pillar rotation stops the account posting about the same theme five times in a row. A festival and seasonal calendar feeds timing, so campaigns land with the moment rather than after it.

Availability. Content generation is included from Starter. Publishing and image generation require Growth. Publishing volume is capped at 20 posts per day on Starter and 100 on Growth, and is unlimited on Scale.