Paid social, built by the same brain as your organic

Running paid social properly means writing the creative, building the campaign structure, setting the targeting and then watching the numbers closely enough to act on them. SMAAI does all four, using the Meta Marketing API against your own ad account.

Real campaigns, built through the API

SMAAI creates the full structure — campaign, ad set, creative and ad — rather than handing you a checklist to do by hand. Objectives, budgets, audiences and placements across Facebook and Instagram are set as part of the same flow that produced the creative, so the ad and the post are not written by two different processes that never speak.

Because the creative comes from the same agents that produce your organic content, paid and organic stay on-brand together: the same voice, the same visual system, the same campaign narrative.

Three campaign types

• Click-to-WhatsApp — the ad's call to action opens a WhatsApp conversation with your business, prefilled with an opening message. No website, no form, no funnel to drop out of.
• Lead ads — Meta's native instant form, with submissions syncing straight into your CRM rather than sitting in Ads Manager waiting to be exported.
• Traffic — clicks to a landing page or your site, for when the conversion genuinely happens on-site.

All three are distinct from boosting. Boosting promotes a post that already exists; these build a new ad from your chosen image, copy and destination.

Placements and targeting

Ads can run across Facebook feed and stories, and Instagram feed, stories and reels — chosen per campaign rather than left on automatic placements. Age targeting defaults to 18–65, geography to India, and interest targeting can be layered on top.

Budgets start from ₹100 per campaign with a daily floor of ₹40, and the default run is seven days. These are low enough to test an angle before committing real money to it.

Before anything is created, SMAAI checks your account is actually eligible — the right token scopes, a valid ad account ID and a connected page — and tells you exactly what is missing rather than failing halfway through. Every campaign is recorded locally before the first API call, so a failure part-way through the sequence is traceable instead of invisible.

Click-to-WhatsApp

For businesses that close on conversation rather than checkout, SMAAI can run ads whose call to action opens a WhatsApp chat with your business. The lead arrives as a live conversation, the contact lands in your CRM, and the reply brain can hold the thread until a human takes over.

For Indian businesses in particular this converts better than sending someone to a landing page and hoping they fill in a form.

Boosting what already worked

The strongest paid input is an organic post that already performed. The Boost Engine identifies those and can promote them as real boosted-post ads — so spend goes behind proven creative instead of a guess.

It also has a free mode that spends nothing: re-sharing a proven post at peak hour after a set interval, optionally cross-posting between Facebook and Instagram. Worth exhausting before you pay for reach.

Reporting in one place

Ad performance sits alongside organic reach, email opens, WhatsApp replies and lead scores in the same reporting view — and in the same CMO Pulse memory the agents read from when planning the next cycle. Spend is judged against leads and pipeline, not just impressions and clicks.

What is not live yet

Google Ads is not shipped. The performance-sync layer is built and tested but is not deployed, and SMAAI cannot create or launch Google Ads campaigns today. Google Business Profile automation is in the same position.

We are explicit about this because the honest version is more useful than the impressive one: if you need Google Ads managed today, SMAAI is not yet the tool for that part of your mix. Meta is.

Availability. Meta Ads requires a connected Meta ad account with its own billing. SMAAI never charges your card for ad spend — you pay Meta directly, and SMAAI operates the account.